This past weekend, Disneyland quietly announced a price increase across the board for parking and park entry. To park in any one of the Disneyland lots, guests will be paying $17 rather than $16 and admission to the park has gone up about 4%.
The Annual Pass options have also changed where many of the passes have gone up as much as $30 and the locals-only SoCal Annual Passes have been put on hold.
With an estimated 80% of guests being an Annual Pass holder, many of them Southern California locals, Disney has decided that the overcrowding of Disneyland and California Adventure was an issue they wanted to tackle.
Though it’s tough to fathom paying even more for park entry, there may actually be an upside to the increase in prices.
For those who have been to Disneyland lately, especially during the Summer and holidays, you may have noticed the park has had a pretty large influx in attraction wait times. Since Disneyland is typically not making as much money on the locals through the low-cost SoCal Annual Passes, they appear to be opting for less crowds and a better overall guest experience.
Personally, I have found that a visit to the Parks has only granted me enough time to ride only 1 or 2 attractions. With the new system in place, I will be paying about $2 per month more in fees but may have an overall better experience during my monthly visit.
Some have already begun to cast this move off as greed but what’s happening is that Disneyland is turning into less of a hangout for locals and more of a park for the masses. Though it’s not truly fair that teens won’t be able to easily afford the park as a safe local hangout on the weekends, it does grant the family that has been saving for years to fly to CA from out of the country a chance to do more in their visit.
From a park statement:
Like any business, we periodically evaluate our pricing and make adjustments based on a variety of factors. A ticket to our theme parks represents a great value, particularly when you look at the breadth and quality of attractions and entertainment we offer and the special moments guests experience with our cast.
How this will affect the Parks’ revenue is yet to be seen but there’s a reason Disney is one of the most successful companies in the world.