Disney Launches Dream Big, Princess to Empower Young Girls

Today Disney launched a new campaign call Dream Big, Princess which shows the stronger side of the Disney Princesses and empowers young girls to follow their dreams!

The campaign will span all of the Disney Princesses across the company.

Jennifer Lee, Director of Frozen, credits Disney with getting here to dream big:

I feel so lucky to be able to bring my dreams to Disney, especially because it was Disney who taught me to dream big. My very first Disney film , and my favorite growing up – was Cinderella.

Stay tuned for more on this important campaign which uses your favorite Disney Princess to instill strength in children everywhere.

Check out the video below and follow the campaign on Instagram @TheDisneyPrincesses!